5 Ways to Use Crowdfunding to Rally Your #GivingTuesday Supporters

JANUARY 19, 2019.

With its rising popularity, simple functioning, and inherent characteristic of bringing people together, crowdfunding is a 'trend' that NGOs simply cannot ignore. But NGOs often wonder how they can maximize their funds and what is the best (and easiest) way to expand their scope while working with crowdfunding. The answer to both those questions is #GivingTuesday.

Celebrated on the Tuesday following Thanksgiving (in the U.S), #GivingTuesday was started in 2012 as a way to kick-start the giving season that is Christmas. On #GivingTuesday, NGOs, influencers, and donors come together to give to the causes they care about. Now, even if you don't team up with big names in the industry or garner millions of followers, #GivingTuesday can still be highly beneficial to your organization.

Here are 5 ways to use crowdfunding to rally your #GivingTuesday supporters.

Collaborate with Other Organizations

Collaborations are highly advantageous to NGOs, especially when it comes to raising money through crowdfunding. This is because, when two organizations collaborate, two different communities come together to support the cause, each bringing their own followers with them. We have a whole blog [1] where we talk about how online collaborations are useful to NGOs that you can read to understand this point a little better.

Build Your Campaign Around Donor Engagement

The best way to get people to donate to your cause is by making them feel involved in the campaign. So, your campaign will yield better results if you design it around donor engagement. You can do this by holding mini-competitions/contests, conducting shoutouts and giveaways, or featuring some of them in your campaign.

Prioritize Donor Relationships

Make your donors the priority in your campaign. Work on building long-term relationships with them instead of sending them away with one-off gifts. This way, the donors will stay with you through your whole journey instead of just this campaign. Not just that, but the donors will want to give more towards the cause and they will be encouraged to spread the word around to get even more supporters.

Use a Giving Thermometer

A 'giving thermometer' allows you and your supporters see physical proof of the progress you've made towards your goal (on a side-note, have a set goal and let your supporters know about it). More importantly, these thermometers hold you accountable for filling them up. Another reason to use a fundraising thermometer in your campaign is that it provides your campaign with an aesthetic touch.

Encourage Donors to Create Their Own Campaigns

As mentioned earlier, building your campaign around donor engagement yields better results, this result increases tenfold when you encourage them to create their own campaigns. For example, you could encourage your donors to use their birthday or anniversary as an excuse to create a crowdfunding page for your cause and gather up their friends and family to donate to it.

Here are all the other ways NGOs can benefit 5 ways online collaboration can help your nonprofit

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